Hi friend! So, let’s get real. You want to make money from your blog, right?
I mean who doesn’t?
However there is more to it than just setting up a website, writing a few blog posts and sharing some links. There are certain things you have to have BEFORE you can even start making money in order to maximize the chances of your monetization efforts being a success.
So before you start focusing on how to make money, in this post I want to go over what you should have in place prior to implementing your monetization strategy.
Below I share 7 things you will need to have before you start making money from your blog. So here we go!
7 things you will need to have before you start making money from your blog – CLICK TO TWEET
1. Blog Design –
Let’s face it. Today there are many bloggers out there trying to be seen and heard in order to profit from their viewers. It is imperative that you have a good looking website. Not only does it give your readers a pleasant visual experience, but it also let’s your audience (including brands and companies who would want to work with you) know you are serious about your blog.
Bottom line, the foundation of good design is the layout of your website
When your visitors enter your site, is it easy for them to find what they are looking for? Do you have a clear menu at the top? Is your About Me page highlighted so that people know exactly who is behind the scenes?
Does it have clean lines and structure – meaning, is your background simple and free from patterned distractions so that your content is the main focus?
If you blog about several topics, are your posts categorized for easy search results? Always make sure you include a search bar widget on your sidebar and make sure it is clearly visible to avoid reader frustration. I have mine posted at the very top of my blog roll page.
Take a look at your site and see where you can make improvements. If you are not exactly happy with the aesthetic then definitely consider changing your theme to something that would better suit you and your ideal audience.
For a better understanding of your options (both paid and free) check out my blog post on where to find great themes and the 3 things you should consider before moving forward with a choice.
2. Content –
If you have not started a blog then I would recommend you launch it with at least 4 meaty blog posts. By meaty, I mean your blog posts must be anywhere from 800 to 2,000 words.
Yes…. Not only does this show your readers you have true knowledge over your subject, but that you are serious about giving them quality information.The key is to be looked at as their best resource for the information you are providing so that they come back to you the next time they are looking for an answer to a question.
This can be applied to any niche, whether you blog about DIY, beauty, fashion, blogging, parenting etc…
In addition, if you blog about several topics within your niche, are your categories highlighted on your menu? For example, if you are a lifestyle blogger and you blog about clothing, make-up and fitness, do you have these separated on the top portion of your blog so that readers can easily find what they are looking for and click?
One of my favorite blogs is Megan’s Honey We’re Home. She blogs about several topics. Not only is her blog super stylish, but she makes it easy to find what you are looking for by displaying her categories at the very top of her blog.
This is a great strategy because if you happen to have found her blog through a post about baby items, but you saw that she also blogged about organization just by looking at the top of her page, she has automatically met 2 of your needs.
You also need to post, and try to keep it consistent. This is hard, I know. I run 2 blogs and have 3 small kids. Finding time to come up with content, let alone write it down in a lengthy and informative blog post is near impossible.
Many bloggers have editorial calendars that help them generate new ideas and keeps them on schedule. This year I started using what I consider the BEST planner on the market. It has helped me stay on track better than anything else so far!
BONUS: In addition to great content, it’s good to have a strategy whenever you write a new blog post. I have created a FREE Ultimate Blog Post Checklist detailing 24 things you should do before and after you write a blog post so you maximize your efforts every time you hit publish.
3. Ideal Audience –
Notice I didn’t say target audience like everyone else? The thing is, you may have an idea of what your target audience is, but that may change over time. It is often heard that bloggers start off in one direction and then completely go another. I know it did for me and www.bosslatina.com.
This is perfectly okay.
So if you are still struggling with this, what you do need to do is get to know the demographics of your ideal audience and what you need to do in order to provide useful information for them.
What is their age? Gender? Location? What are their interests? What problems are they looking to get answers to that you can provide?
Have a general idea of who they are and speak to them through your posts. Eventually you will see what posts start bringing in the most amount of people. A trend will then start to take shape and this is when you will be able to hone in on a more specific target audience.
4. Social Media Presence –
In order for your blog to gain traction you need to get social. Not leveraging social media from the very beginning can hurt your growth. I recommend doing no more than 4 social media channels from the beginning otherwise you will be overwhelmed and spend more time than necessary on them.
Pick them and stick to them. I prefer Facebook, Instagram, Twitter and Pinterest. They are free, have millions of users worldwide so your reach is essentially limitless and they allow you to connect with other like-minded individuals.
Make sure to select your social media handles as quickly as possible and set up your profiles so they are cohesive and on brand.
Related Video Training: How to Create a Captivating & Cohesive Pinterest Account
In addition, the key to leveraging social media is to not spend too much time on it. Use tools like Boardbooster for scheduling your pins on Pinterest. You get your first 100 pins free so you can test it out and then set it up permanently and let it pin for you.
You also want to connect your social media accounts together so that when you post to one account you post to all.
Learn how to that here: How to post to 4 social media profiles with just one click (video tutorial)
5. Traffic, Traffic, Traffic –
This will come about from your social media presence. By sharing your content on all the social media channels above and in Facebook groups like mine on a consistent basis, your content will get more exposure and lead to more readers coming back to your blog to read your content.
This will take time and work. But, the better your content, the better your social media sharing is and the more you write, the more traffic will come your way.
You also want to make it as easy as possible for your current readers to share your content for you. There is nothing better than when someone really enjoys one of your posts, shares it with others and brings more people to your website for you.
For video training on how to do just that, make sure to check out these 7 strategies to get your blog posts shared.
If you want to boost your pageviews, I have 2 resources you should definitely check out.
First up is Jen Snyder’s Find Your Tribe Online. Applying her strategies grew traffic to my blog 25% overnight and continues to grow each day with minimal effort from me.
The graph below is what this program did for one of my blogs. I applied it in September and look at what it did by the end of last year. My mind is still blown.
Next is The Blog Traffic eBook by Lena of What Mommy Does Blog where she shares her strategies that got her to 350K page views per month and no, that is not a typo. 😉
What I like about her book is that she shares strategies that are different from the ones you hear people talk about online all the time.
6. Photography Skillz (for some reason, I think it’s cooler to spell that with a “z”)-
Along with a good looking website, you also want your images to look cohesive and be of high quality. Make sure you use good lighting if you take your own pictures and use free editing software to edit and watermark your images. The best 2 free sites I like to use are Canva and PicMonkey.
If you don’t take your own photography, the internet has a vast selection of royalty free and styled stock photography that you can use on your site. But not all styled stock photography is created equal.
If you are looking for great feminine stock photos for your blog I have 10 free images you can grab right here.
And last but not least…
7. Integrity –
Let’s be honest here, you have to truly want to help your readers out with your content. Don’t just share something because you hope to make money out of it. Don’t try to sell a product just to make a quick buck.
The quickest route to an online following is to be honest and helpful. Your readers will see this and become loyal fans when your ultimate mission is to provide good content along with providing solutions to their needs.
And before you even start making money on your blog a disclosure policy is also necessary to have on your site per FTC guidelines. Make sure you are compliant and generate a free disclosure policy here.
7 things you will need to have before you start making money from your blog – CLICK TO TWEET
Whew! That was a lot of information! Now you have to take action… here is a breakdown of the things you can do to get started:
- Look at your website and make sure your blog design is on point, your posts are categorized, your menu is optimized and your images look great – if not, make those changes I listed above and create your accounts to either Canva or PicMonkey and get you some great stock images here.
- Set up your social media profiles to match your blog and set up a Boardbooster account.
- Then come on over to our Facebook community and introduce yourself!
Well, I think that about sums it up! I hope you found this post useful.
Now get out there and be a BOSS!