As bloggers and business owners we love Pinterest! And for very good reason since it is a search engine used by over 150 million active users on a daily basis and it’s one of the biggest drivers in sales since “72 percent of Pinterest users use the site to research and decide what to buy.” However competition is steep. And with so many businesses and blogs out there trying to take advantage of this platform, you need to really set yourself apart with the best images to capture attention on Pinterest. The key is to get them to save your pin, go to your site and either make a purchase, become a fan or share your posts.
*some of the links below may be affiliate links for your convenience*
Use Pinterest like a search engine, but work it like a social media platform – CLICK TO TWEET
First, you need an image. Unlike Google, Pinterest is a visual platform. Users go there for inspiration, ideas, instructions and recommendations so you need to draw attention. You can take your own photos or you can use stock images online. The key is to make sure that the images you find represent your brand (more on that in the video training below).
4 great places for free and paid stock photos are:
- Posh Stock – right here! You can download your first 10 free images and get even more free stock photos every month.
- Styled Stock Society – great feminine styled stock photography and one of the best priced in the market – she also offers monthly freebies.
- Ivory mix – which has an extensive library of vibrant stock images that you can use royalty free.
- Picjumbo – high quality lifestyle images that you can download for free. Paid options for entire collections as well.
After you have decided on the image you want to use, it needs to be edited with the title of your blog post or the product name that you want to highlight (or sell) via Pinterest.
The 2 free online photo editing sites that are the best to use for this are:
Canva is used more for graphic design especially for those who don’t have the budget or access to programs like Illustrator. Picmonkey is great for editing photographs like you would in Photoshop. I do about 90% of my image creation and editing with Canva.
The main thing you need to remember when creating these images is that they need to be vertical. Square or landscape images do not gain much traction on Pinterest therefore should be avoided. Vertical images allow more options when adding text and take up more space and time on your smartphone’s screen as you scroll upwards through Pinterest.
Simply put, the more square footage you take up on Pinterest, the more likely it will catch someone’s eye. Canva has a pre-made Pinterest template that you can just select and start creating right away.
If you prefer another means of editing, the image should then be 735px X 1102px. Now, it doesn’t to be confined to those exact measurements, but those are the ideal proportions and are a great place to start.
The way you edit your images will reflect your personal taste and branding style, but if you aren’t sure what direction you want to take or can’t seem to nail down a preferred style, I have listed the 9 best image templates that captivate the most attention so you can easily choose which one works best for you and you can start creating your images right away.
Learn the 9 Images that Captivate Attention on Pinterest – CLICK TO TWEET
There are 9 styles, so let’s get started…
1. The Header
This one is pretty simple and straight forward. You select your image and add a square area at the top so that you can inform readers exactly what the pin relates to. This is great when you want to focus your emphasis on the title of the pin, but still wish to show off the image itself.
2. The Overlay
The overlay is when you fill the entire pinterest template with an image but then choose to cover it up with a transparent overlay in order to emphasize the title.
This may be necessary because perhaps you don’t have a picture heavy post about home decor (for example) but your post is more informative in nature and talks about improving time management. You still want a captivating image to get readers to your site, but you want to focus on the topic of the post so this type of format would be beneficial in this case.
3. The Frame
In the never-ending sea of continuous images on Pinterest, sometimes a good frame is the best way to break the feed up and capture your attention. You can add it around the entire pin or just around the heading.
It definitely draws your eyes to what is within it so this would depend on the length of your title or what you wish to bring attention to. The more content, the larger the frame. Either way, the frame works very well.
4. The White Space
A great way to use some of the white space that is captured in stock photography is to add text to make it seem like it is part of the image itself. It is a seamless transition from image to title and gives your images a very posh feel (at least that’s what I think!).
Now, it doesn’t have to be literal white space only. The last image shows you that this style works with darker and even textured backgrounds.
5. The Collage
This format is great for round up posts where you wish to share several images from your post on the pin itself. It is a good format for step-by-step directions where images captivate and share the journey for the reader.
It also is perfect for people who have a shop and sell products. The middle image below is a perfect example. Now, this is a brilliant marketing strategy, because instead of having one image of one of the products you sell, you can show all of the options available.
For example, I might see the smiley face t-shirt alone on a pin as I browse through Pinterst, but I may not like it so I keep scrolling looking for something better. However, if I see a collage of all the t-shirts I can order from that particular shop, then there is a higher probability that I may see something I like (like the red lips shirt) and therefore increases the chances that I would head over to the website and make a purchase.
6. The Simple Band
This one is super simple. A simple colored (or white) band across the image sometimes is all you need. This is perfect for when your title is straight-forward, like the name of a recipe. This allows room to highlight the beautifully staged food in the images. Someone looking for a great dessert would be enticed to click on over to learn exactly how to make these recipes below.
7. The Branded Pin
A great thing about Canva is that it allows you to make templates for your images and you can reuse them again and again. If there is a particular style you wish to stick to then all you do is create the template and just change the image and the title to suit each new post.
The benefit of doing this is that is allows for instant brand recognition. As your followers start seeing your pins throughout Pinterest they will easily be able to point your pins out, just by the way they look. If you are just entering the scene, this is a way to go if you want people to start recognizing your work. Regina’s pins are a prime example of this style.
I tested several looks before I came to decide on what look I wanted to have for my pins. I too chose the branded pin for my Pinterest posts as you can see below.
8. The Extremely Tall
Another thing you can do when you have a lot of information you wish to incorporate in a pin (or the title is really long) is create an extra long pin.
As I mentioned earlier, if your pin has more vertical real estate, it will stay in people’s feeds longer and they scroll through.
More vertical real estate = more time on your feed = more attention from Pinterest users
***A word of caution on this one. Tall infographics are great and used by many companies because they provide a lot of information on one image, however if your goal is to bring people back to your site, then use these sparingly if not at all. Think about it, if you give all of your information up front on a pin, then there would be no need to click through to your site.***
9. The Freebie
And finally there is the freebie. By adding a screenshot that shows there is something more that readers can get their hands on if they click over can make it more enticing for them to do just that. Workbooks, guides and even videos are great examples to highlight as freebies on your pins.
You basically take the pin style that you already use and include a smaller image on the pin to highlight the freebie.
And there you have them! A complete list of the types of images on Pinterest that captivate the most attention.
Now one thing you need to remember when creating these is to always include a watermark of your logo, name or website URL so that your image doesn’t get stolen and used by someone else as their own (it sucks, but it can happen!).
Alright, so now that you have your options for your pins, let’s talk about setting up your Pinterest profile for success and creating a cohesive Pinterest account by adding branded cover images for your boards in the video training below.
Plus I walk you step-by-step on how to create and upload your images easily and give you a better understanding of branding for your blog and biz.
HEADS UP! This video is SUPER informative so it is a longer than my other tutorials. So get ready for some knowledge….
FREE VIDEO TRAINING – How to Create a Captivating & Cohesive Pinterest Account – CLICK TO TWEET
Then let me introduce you to the BEST course for Pinterest out there! I found Beth Anne from Brilliant Business Moms early last year and if it wasn’t for her and her blog, I wouldn’t be having the success for both of my blogs right now.
She has a great podcast and wonderful courses ranging from topics on Facebook to Pinterest!
Her Pinterest course teaches you how to create those beautiful images I talked about above. She explains Pinterest SEO, keyword placement, promoted pins, ad campaigns, ad budgets, conversions, list building from Pinterest and so much more.
The best part about the course is that it really gets you thinking about going beyond and creating your own strategies. It opens your eyes to all of the possibilities of Pinterest and it will bring a TON of traffic to your blog once your implement her strategies. Before I knew it, I was understanding my Pinterest account and strategies better than ever and creating my strategies from the foundation she created for me!
Check it out HERE>>> The Best Pinterest Course for Online Business Owners and Bloggers
Now get out there and be a Boss!