Facebook groups are all the rage right now. It seems like everyone’s got one… they are in fact a great way to boost your online presence, create a community where people can easily seek and reach you for your expertise (therefore boosting your influencer status) and it’s a great way to gather information for your blog/business.
In addition, if leveraged correctly, they can even boost your income. For example, if you have a blog and see a topic that constantly pops up in groups, you can therefore create a product that would solve that problem (assuming you know the solution).
Another way you can make income from them is to use them strategically for direct sales. You no longer have to go from door to door and have in-person parties because now you can do them in Facebook groups! Social media has made selling so much easier now!!!
So if you have been on the fence about creating one, maybe you aren’t getting new members as often as you like or you don’t know if you can get interest right away and are afraid of only hearing crickets inside your group, here is what you can do to add 100 members to your Facebook Group in 7 days.
The following 9 steps are what I did to boost exposure and generate interest. I even share some things I could have done better and a couple mistakes I made along the way…. that way you don’t do the same.
How to add 100 members to your Facebook Group in 7 days – Click to Tweet
Here is where I started…
Once you create your group, the first place to look is in your actual “friends” list. And no I am not talking about including your mother, brother and that 3rd cousin you only see at family reunions.
You need to look through ALL of your friends who would actually benefit and would use the group.
For example in my group called Blogging Babes and Business Bosses, I knew the best people who would fit in would be anyone who had blogs, online businesses, creative shops, artistic & profitable hobbies, or had just embarked in an entrepreneurial journey.
There are 3 reasons you want to be extremely selective when doing this:
One – if you truly wish to help then it would benefit them to be included and they would appreciate you for it.
Two – you don’t want people leaving your group by including them in something they would not be interested in. Plus it would leave other members wondering why your numbers are decreasing and you don’t want that.
Three – by having a small “real base” of people from the start, others who wish to join would be more apt to join in since there is already a presence in your group.
….After that, it’s time to venture out!
Social Media – Instagram
The next place I turned to was social media. In my case I started with Instagram. First, I changed my bio to include information about the group with a call to action telling people to join.
I created a short link for my FB group URL by using bit.ly in order make it easier on the eyes and take up less space in my bio. It also helps me keep track of the click throughs so I can track how well the link is going.
Then I actually uploaded an image and created a post about the group. I’ll be honest, I did one thing right and 2 things wrong with this one. So listen up, so you don’t do the same.
The one thing I did do right was use a captivating image…. something that would generate attention and curiosity so that people would read the caption. The caption, started with an “oh snap!” so get creative and have fun with this one.
Then I made sure I included that same bit.ly link I created for my bio, in the caption of the actual IC image. It is not clickable in IG, but it will come handy later…. (I’ll explain, so keep reading)
Now to the things I could have done better…. dun, dun DUN!
Okay, maybe not so drastic, but one thing I didn’t do was post at my optimal time for that day. I was honestly just so giddy I had created my very own group that I just wanted to post. But I should have waited so that I would have benefited from more exposure. Don’t know when your optimal times are? I use Squarelovin’ to check out my analytics. In it you can see your optimal post times, your posts with the highest engagements and so much more.
It is also good practice to add your hashtags in the first comment of your post instead of including it in your caption.
For one, it helps give your images and feed a clean look readers can focus more on your message. And second, you can add more to your caption- this is especially useful since you can use up to 30 hashtags for one post.
I was about to do this, when my kids caught my attention. As all mompreneurs know, this can happen at any second of your day. So, I got distracted for a few minutes and realized I didn’t include my hashtags right after my post. I was able to put them in eventually, but they didn’t have the same effect as they usually do if you post them immediately. My image had already been in IG for a few minutes and had already been in and out of people’s feeds.
GRRRRR….. Not happy about that, but $h*% happens
So just remember, if you post about your group in IG, don’t make those 2 mistakes.
Social Media – Facebook Page
Next I posted that same image and caption on my Facebook Page, but you don’t have to create a new post to do this. All you need to do is connect your IG account to your Facebook Page so that you can publish to both places by pressing the publish key once.
Here is how you do it.
Click on the Settings Icon on the top right of your screen.
Then you go to linked accounts and add your FB page. Easy as pie!
Now, remember when told you to add the bit.ly link to your caption in IG? The reason I wanted you to do that, is because once it posts to FB it goes live. So anyone you sees your image on you FB page could click the link and immediately get send to your FB group page!
Here it is in IG. Look at the link at the very end of the post.
Now, here is what it looks like in Facebook.
Now it’s blue and totally clickable. You’re welcome!
All that is great, but you’re not done yet.
So, once the post is on your Facebook Page pin your post to the top of your feed so that it is the first thing your visitors see when they check your page out.
In order to do that you must go the post you want to pin. Let’s take the one below for example.
You want to click on the arrow the to right.
Then once you do this, a drop down menu will show up. Select Pin to Top.
Once this is done your post will look like this (with a blue push pin at the top right).
Then anyone who comes across your page, will see this post first.
And because the image was so fun, it generated a lot of interest and comments, which is great because the next thing you want to do is share it to your personal feed.
For this I made sure I wasn’t spammy or trying to get people to join. I tried to make it casual and fun by saying something funny about the image.
Here is what I wrote….
I wrote a caption that had nothing to do with the FB group and yet….
…I got more signups! Because there were even more people in my personal group of friends that I had no idea even had small businesses.
And no spam!
However I didn’t want to stop there so I added something on my personal profile that was fixed in order to keep promoting my group (since eventually the image above was going to get lost in my feed).
For this I added a featured image to my page. If you don’t know about this, I’ll explain. Right underneath your about section (top left just underneath your profile picture) there is an area you can add featured images. You just want to add one (because adding more than one will cause the images to become small), and you can promote ANYTHING, whether it be your website, IG account, latest offer, and even your FB group!
Simply go to www.canva.com and create a captivating image with clear wording. Once you add it to your featured image, add a description and include a link where you want people to go and voila! You have another place to showcase your new FB group!
Here is what mine looks like…
I even shared a video on exactly how it will benefit you to start promoting in that little section and why that area is such prime piece of real estate, so if you are interested, definitely come on over to check it out! (most people don’t even know about this yet!).
Okay, so far, we have covered Instagram, your Facebook page and your personal profile. Hope you are soaking this up case we’re just getting started.
How to add 100 members to your Facebook Group in 7 days – Click to Tweet
Social Media – Twitter
Let’s talk Twitter. You can promote to Twitter in 2 ways. I did both. The first way is to connect your Facebook Page to your twitter account.
Simply go to www.facebook.com/twitter and you will be directed to a place that looks like this.
Then link the pages up to their corresponding twitter accounts and your done!
So now, every time you post to your Facebook Page, the beginning of your caption gets posted to twitter along with a link that links back to your Facebook page. Anyone who sees the tweet, clicks on the link to your Facebook page and since you have pinned your post to the top, they see it right away and can click to join!
However, one thing I don’t like much about the method mentioned above is that it only posts the caption. No image. And people are more visual, so I went to Canva again and created an image just for twitter like the one below.
Then I pre-scheduled several tweets in my Buffer account to share the image, announce the new group and include the link to my FB group page. Then I just let buffer do the rest of the work for me.
Here’s one more tip to get more exposure on Twitter….
I’m sure you are aware by now that there are several accounts out there created to just “re-tweet” content ALL.DAY.LONG. Like @bloggersblast for example. If you use their hashtag #bloggersblast they retweet your tweet right away and your tweet gets seen by their audience.
I don’t use this method for all of my tweets, but whenever I use them, my exposure goes up, my tweets get liked and links get clicked way more often than normal. So it helps when you want to reach a larger crowd…. just a little something to keep in mind.
Related: Want to get people to tweet your posts, check out this training here.
Social Media – Facebook Groups
Then there are other Facebook groups where you can promote. Just be sure to check the rules. Some Facebook groups don’t want you to share your group in their group, while others don’t mind and allow it on promo days!
However, you don’t have to wait for promo days to share and still be in good standing. There is in fact another thread that will work…. the “wins!” thread. If you are a member of FB groups, you have probably seen a thread where you can share your wins for the week. This is a perfect opportunity to say that you created a new group! After all, it’s a win, right?!
So, that’s exactly what I did, but I didn’t include my actual link (to make sure I wasn’t breaking the rules) and guess what?! Most of the group admins asked me to share it in case their members wanted to join as well!
See??? It pays to not be spammy.
And you can guess what happened next…. I got more requests to join!
Social Media – Pinterest
Then I turned to the wonderful world of Pinterest and created a pin just for my group. Here is what it looks like.
It obviously didn’t come from a post so I had to add it “manually” to Pinterest. Here is how you can do it…
First go to the board you want to add it in and click the red “Save a Pin” circle.
Then upload an image from your device.
Choose a photo.
Select the board where you want it to go.
Then you want to click the gray button on the bottom to “See it Now”.
Once you do that edit the pin.
Make sure to add a description and add the link directly to the Facebook group. And click save.
Then re-pin that same image to all of your group boards for maximum exposure. I use Boardbooster to continue to pin it for me, so I made sure I included that pin in one of my Boardbooster campaign boards so that it is always in rotation.
I also turned to my email list. I included it in one of my newsletter emails and sent them the link! Just 2 minutes AFTER the newsletter went out, I already had 7 more sign-ups! And then more kept trickling in. So even if you are just starting out, don’t hesitate to include them in it no matter how small the list may be.
I also added clickable image at the end of some of my blog posts. I realize this can take a while and you may have other call to actions in them, so I would suggest to do a few of your top traffic generating blog posts.
If they get a lot of hits then your new group will get even more exposure by including a quick mention and a call to action.
I used the same image as I did for my tweets, so no extra work there.
The Sidebar –
Remember that image I created for Pinterest? I also used it on my sidebar. This way anyone reading my blog posts would see it to their right as they’re reading my posts.
Just make sure to add the FB Group link to the image, so that once the image is clicked the reader goes right to your Facebook Group page (you should have seen it to your right as you started reading this post).
And there you have it!
I hope this post has provided some useful tips to get you generating new sign-ups to your Facebook Group right away!
If you have any other tips on generating more traffic, I would love to hear them! Include them in the comments below and we can chat.
And in case you haven’t joined just yet, here is the link to my Facebook Group Blogging Babes and Business Bosses again. Hope to see you there!
Now get out there and be a BOSS!
P.S. Don’t Forget to Pin this!!!