*This post contains some affiliate links, click for full disclosure.
One of the best things that can happen to us bloggers is when our content is freely and willingly shared by our readers. Not only is it a compliment, but it confirms what we as bloggers knew all along (that our content is awesome-sauce!) and further validates the reason why we started blogging in the first place. In addition blog shares lead to increased traffic, and traffic is one of the key ingredients in becoming a Money Making Blogger.
But if you are just starting out or perhaps not seeing this happen as often as you would like, you may be wondering if there is a magical formula on how to get your blog posts shared.
While I can’t share with you the magical trick that works every time, I can say there are 7 things you can do to substantially boost your chances for sharing success.
And I even created a video tutorial below for ya, cause I’m a giver like that!
So here we go…
How To Get Your Blog Posts Shared – CLICK TO TWEET
Share Valuable Content
While this seems like a simple “no-brainer” concept, it may be harder than you think. Blogging is as much about you as it is your audience. You can give your audience your personality, your brand and your story, but if you don’t share what they are interested in, you will find yourself losing readers because you are not giving them what they want.
Size matters when it comes to length (wow, you can interpret that a million ways!), but let’s keep it to posting… shall we?
Your blog posts need to be at least 800 characters long – some of my posts are over 2400 (oh yeah). Not only is this great for SEO ranking but it will also show that you are giving them a good amount of content – and not just something thrown together in 30 minutes.
And let’s face it, it seems like everybody is blogging. If you want to stand out from the rest you have to give them something great every time so that you can be seen as an authority above the rest. One way to do this is by incorporating video into your blogs. It is such a powerful medium because people are visual creatures and while everyone can write, not everyone will do video.
It doesn’t have to be something elaborate, but full of information with actionable content that can be easily digested and applied to get the reader the result they long to have. Perhaps it’s time to level up your blogging game?
As bloggers, we are also our own marketing managers (unless you have a team… good for you if you do), but most us start out as solopreneurs, amiriiiight?
So you have to get Social. You must get the word out there by sharing on social media platforms like Instagram, Pinterest, Twitter and Facebook and entice readers to come back to your site so you can share that valuable content you just created for them.
But you have to create an effective social media strategy in order to succeed.
If you are on Instagram, make sure you narrow down your audience with the use of hashtags for both your niche in general and your actual content. So if you are an all natural vegan food blogger (I am keeping it reeeeeeal simple here folks!) and are posting about how to make banana bread, don’t just use #foodblogger #veganlifestyle #allnatural and #yum. You must also use #bananabreadrecipe #allnaturalbananabread #veganbananabread etc. to further narrow the audience you wish to attract.
Be sure to also study your analytical data to see when your best posting times are. This way you will get the most engaged audience (who are most likely to share) to interact with your posts. For example, use Squarelovin’ for Instagram, it’s free!
The graphs below show you exactly which dates and times are ideal for your posts.
Think outside of the box and make a story for your post. Using the same example above, share an instagram story of the “behind the scenes” while you are baking or share a round up of all of your ingredients. Again make yours stand out above the rest by applying a little more effort with its marketing.
Make it as easy as possible for them to share. For example, Miranda Nahmias has floating social share buttons to the left of her blog posts that stay constant as you scroll up or down.
By doing this, if a reader sees something they want to Pin on Pinterest they just click the Pinterest button at the very top and a selection of great images appear that you can pin.
Which leads me to my next point!
With the exception of the image on the left, you can see that she has created amazing images with her brand colors that are clear, have captivating messages and are consistent in design.
Seriously, the most annoying thing that happens to me when I am reading a blog and want to share it on Pinterest is that I can’t find a good pinnable image.
You want to know what happens next? I don’t share anything and I leave.
If you don’t want that happening to you, but know nothing about branding then I suggest you check Dre out. She is all about branding and you won’t get a more thorough, kickass guide to branding than with her. You’re welcome!
Ask Your Readers to Share
Now, I don’t do this practically at all, because you don’t want to give your readers the wrong impression. BUT there are ways to do it strategically and effectively without sounding like you’re in desperate need of shares.
Here’s what I mean.
Perhaps you are a mommy blogger and you just created a blog post on how stay at home moms can get more done in less time with an awesome step by step action plan that you created and had great success with. This is a great opportunity to ask your readers “Do you know a mommy who could use this in her life? Please share it with her, I bet she’ll be glad you did!”
I’m sure you probably know a mommy who could use that too, huh?
The message is asking for a share, but the tone and direction it takes in doing so, makes it easier to want to share for them. The request is compelling because you can relate to the situation for 2 reasons. 1. you are a mommy and 2. you don’t have enough time to do it all, so in sharing you would actually be bringing a solution to someone’s struggle that you in fact know is for real.
This is another that goes without saying, but don’t forget to interact with your audience! If they are excited and gracious enough to take the time to write a meaningful comment, even if it is just a thank you, then take the time to write back. They will appreciate it!
Letting them know that you are actively engaged with them will not only boost their respect and appreciation for you and your blog, but it will make it that much easier for them to willingly post your content as a result of your blogging relationship.
This same rule applies with social media. If they are sharing, you are connecting with them.
Click to Tweet
Ah yes! This one is one of my new favorite strategies on how to get your blog posts shared for 3 reasons.
- It allows people to share super fast and super easy!
- It gets people interacting with your brand on social media
- It’s FREE!
And because I love video and think they are the best way to set yourself apart from others (see what I did there?) I want to show you exactly how easy it is to create click to tweets and add them to your posts.
But wait! There’s more!
In addition to how to set it up. You will learn 2 different ways you can showcase them. The 3 things you must include in every click to tweet and how you can use them for more than one purpose.
Get ready for some knowledge!
Well, that wraps up this post! I hope you found some useful information and if I left out a strategy that you use and works well, I would love to hear about it below.
How To Get Your Blog Posts Shared – CLICK TO TWEET
Now go out there and be a Boss!
P.S. Want to earn more money from you blog? Find out more details here.
P.P.S. Don’t forget to pin!