I am sure by now you have heard that Pinterest is where it’s at for bloggers. Not only is it a great place to find wonderful inspiration and good information, but it is one of the best traffic generating, follower boosting, and influence building platforms for bloggers and business owners when leveraged correctly…. which is why everyone wishes to know how to rank first on Pinterest.
What do I mean exactly?
Well, when you type in whatever topic you are searching for in the Pinterest search bar, a ton of pins pop up on your feed and the strongest pin for that topic is located at the top left corner of your screen – the number 1 spot.
That, my friend is the ultimate goal… to get in that spot.
I have done this 3 times.
Yep, twice for my Home Decor/DIY blog and once for this one. The best part is that I did this organically with no money spent at all on ads!
I wanted to take you through all of them so you can see what I did and then share the steps I take every time I write a blog post and pin it to Pinterest.
How to Rank First on Pinterest, A Detailed Analysis of Everything I Did To Get To Number 1- Click To Tweet!
The first pin is the Soap Pump Dispenser From Liquor Bottle:
Key words entered in search bar: soap pump dispenser from liquor bottle
As you can see 2 of my images are on the very top row with mine being the one in the number 1 position, despite other pins having more repins than mine.
A closer look at the pin:
The first mistake I made is with the actual title of the blog post. I thought it would be cute to have a fun blog post title which is why I named that actual blog post “After the booze is all gone,” but it’s not good for SEO purposes so I have stopped doing that for a long time now.
And while SEO (search engine optimization) affects you in search engines like Google, it also affects you on Pinterest. Luckily I did everything else correctly so it made up for it (you live and you learn!)
#1 First I made sure I had a description of what the post was about on the actual image as a combination of text and overlay.
#2 Then I made sure my image was vertical and that it actually looked good. I take my own images for the blog, but if you’re in need of stock photography you can always get your hands on free stock photos.
#3 Then I added a description at the bottom of the pin with the key words DIY soap dispenser from liquor bottle.
The second pin that is number one on Pinterest is my DIY Cork Wreath:
Key words entered in search bar: DIY cork wreath
Notice that mine looks extremely different from the rest?
I actually followed more of the “rules” with this pin as I was getting a little better at my Pinterest SEO strategy. The funny thing is that I recreated this particular pin AFTER the liquor bottle one and it made it to number 1 first!
#1 I made sure that the URL was super simple (more on that in a minute), so I kept it at “cork wreath”
#2 I designed and wrote a captivating title on the actual pin itself. It’s a super simple design, but clear and to the point.
#3 Then I made sure my pin was tall and that it had a great image. When I took the photo I made sure it was styled and in an area with a lot of light and free of distractions. Afterwards, I edited it to lighten and brighten it.
#4 I again included a description when I added the pin on Pinterest and made sure I used the same key words in the description that appeared in the URL of the post.
The Third Pin is The Best Tools for Creating Videos for your Blog, eCourses and Webinars:
Key words entered in search bar: best tools for videos (for your blog)
This pin made it to number one in much less time than the other two (in a couple of months to be exact).
#1 I made sure that the URL was clear and to the point and included all of my keywords and made sure to use “best” in the title to capture attention.
#2 I added the captivating title on the actual pin itself with an overly over a free stock image I acquired online (this was before I launched my own stock photography membership and now I use my own images).
#3 The image is a tall vertical pin.
#4 Then I added the description when I added the pin on Pinterest and made sure I used the key words that appear in the URL of the post as well.
Seeing a trend?
As you can see my process became more consistent and my pins looked better the more I practiced my methods, but there is much more to it than just those 4 steps.
Now that we looked at the actual pins for my posts, there are several things we need to do with the blog post itself.
Here is the step-by-step breakdown of how I do things now:
#1 First I Find a Title
There are 3 places I look when I’m deciding on a title for my posts:
Some people might disagree, but this is what works for me.
When selecting a title, you usually hear bloggers tell you to get specific and make it super captivating and include numbers in your blog post title, for example “9 ways to boost SEO for your blog”.
I say “Hold up, wait a minute!”
Consider this BEFORE you start with one of those blog titles. Instead of using that for your blog URL and SEO (search engine optimization) use that for your title on your pin…. Let me explain.
If I go into Pinterest looking for SEO strategies, I type in ” how to boost SEO” or “SEO strategies for my blog” not “9 ways to boost SEO for my blog” because I don’t have a number in mind. So when creating a blog post, I think about what people (or I) would type in the search bar and go from there.
So, my URL would be the simpler title and then I would create several pin images for the same post. At least one that would use the simple title and then the other that uses however many number of strategies I actually talk about in the post.
The second pin “9 ways to boost SEO for my blog” might get more attention when seen on the Pinterest feed because it is specific and lists an actual number making the title more captivating, BUT it will show up either way when someone searches for SEO strategies, because that is the foundation of the pin and blog post URL, make sense?
Okay, moving on!
Go to Google Adwords:
When you log into Google Adwords, it will look like this:
You want to go into Tools and select “Keyword Planner”:
Then you will click on “Search for New Keywords Using a Phrase, Website or Category”
Insert your title (or what you think people are searching for)
This will then populate your results:
What you are looking for is high average monthly search numbers and low-medium competition. Scroll through and see what is the closest searched term that relates to your post and hold onto it.
Next, I go to Pinterest and enter those words and see what pops up:
Let’s look at DIY Cork Wreath for this example >>>>
As soon as I enter DIY cork wreath other related keywords populate underneath based on their popularity in relation to the entered keywords. This will help narrow down any other words that you would like to include in your post that would better relate what you’re trying to convey.
But check this out!
Here is what actually happened with the video pin that was quite interesting and possibly why it ranked as number 1 so quickly.
As you can see NO keywords popped up when I did the search.
And there are no other pins that talk about that subject when I enter those keywords.
That is Pinterest GOLD!
Because it doesn’t necessarily mean that people aren’t searching for the topic, but perhaps that there is not much in the Pinterest search engine that has been previously added by bloggers. Say what!??!
So, if you happen to come across this situation and you have all your ducks in a row you can secure that first spot and stay in it early.
I get traffic to that post all the time so I know people want to know about the topic and since you are seeing more video and online courses and even more webinars and summits taking place, this isn’t a subject that is going away.
Also, as you can see, my older pin (before I rebranded) still shows up just underneath it so that one is still going strong as well.
|Sidenote: I usually type “the best tools for creating videos for your blog” to find this particular pin and if I type “the best tools for creating videos for ecourses ” it still comes up as first. Now, if I type “”the best tools for creating videos for webinars” it gets bumped a couple spots over but it’s still on the top row, but that’s still good! That means, it’s strong!|
Okay, the last thing I do when picking a title is go to The Coschedule Headline Analyzer .
This allows me to test the strength of the blog title.
Just input your title in the space below…
And get your results then tweak as necessary. If you’re green you’re good!
Okay, I know that’s a lot, and we only just covered the blog post title.
So grab some coffee cause we got more to go!
Now that you have your blog post title, you need to write a strong blog post with great SEO.
But before you do anything you need to make sure you have the Yoast SEO plugin if you are on a WordPress site.
Once you have that installed and activated, you will see the plugin appear right underneath the area where you type in your post on your blog.
The first thing you need to do is add those keywords from that title (that we worked so hard on) and enter it in the focus keyword section:
My blog post title “How to rank first on Pinterest” goes in this section, like you see below:
Then you want to edit the meta description and include those focus keywords in that as well. This is the description that is going to pop up underneath your blog post title and URL once someone searches for your blog post topic in a search engine.
Again I entered “How to rank first on Pinterest” in this area.
And finally you want to make sure you meet as many of the content checks under the content analysis section. The goal is to get as many “green lights” as possible.
This is what the Yoast SEO looks like for this actual post so far.
In order to do achieve this you need to do the following as well:
When adding images to your blog posts you need to make sure you add those focus keywords from the blog title into the following fields the minute you upload them. I change both the title and the alt text.
ON EVERY IMAGE.
Other key points you need:
- Make sure you haven’t used those keywords before in any other of your posts.
- Your keywords need to be in the first paragraph of your post.
- Your keywords need to also be found throughout your blog post. I made sure I repeated “How to rank first in Pinterest” in this post several times (see what I did there?). The higher the keyword density, the better the SEO.
Honestly, this may seem like a hassle at first, but the more you do this the easier it gets and the more green dots you will see.
And in reality you probably will never see everything green and that’s okay. So far, I have left my stop words and it hasn’t hurt my SEO either. The reason I do this is because I always think about how people would search for these terms and how they would type it out in the search engine. It may not make a difference, but I have been able to rank my images first on Pinterest and so far it has worked fine.
Another thing bloggers suggest you do is change the name of the actual image (in front of the .jpeg) before uploading it to your site. I haven’t seen a difference for me in regards to this, honestly. But if it does for you, I say go ahead and do it as well.
After the blog post is published>>>
So, once I do everything above I make sure to add the pin to Pinterest, but this too has to be done strategically.
The first thing you want to do is add it to your blog board. Once you do you will have the option to “see it now” – you want to do that. Once you see it now you need to re-pin that same image over and over again into your relevant group boards.
The key is to re-pin that same pin you originally added, because once you have done that over and over, that initial pin already has several re-pins even though it’s brand new!
What does that do?
It gives that pin more “weight” right off the bat making it look like a higher performing pin to the Pinterest algorithm.
And in addition, by adding it to those group boards right away (instead of scheduling it) you give it exposure to many audiences the minute that post goes live!
I then make sure it is in my Boardbooster queue to get re-pinned automatically.
When I do this, I do about half of those re-pins right away and then wait a few hours and do it again to the rest of the boards, this way I can catch pinners that might be on Pinterest during that different time of day. If I have created different pin images for the post, then I alternate between them.
And this covers everything I do when I pin a new post to Pinterest!
How to Rank First on Pinterest, A Detailed Analysis of Everything I Did To Get To Number 1- Click To Tweet!
For even more steps I take to make sure my blog posts perform at their max, check out The Ultimate Blog Post Checklist and download your own checklist to keep handy!
Also, if you are looking to dive into deeper into Pinterest, check out Brilliant Pin Promotion! It is an amazing course on Pinterest specifically designed for creatives!
If you want to learn more immediately, head over to the Brilliant Pin free eCourse right now!
And if you liked this post, make sure to spread the word and pin it on Pinterest and follow me here.
I would love to hear your thoughts on this post below, or if you have any questions let me know.