It is not a secret that photography is an essential part of a successful blog and online business. Not only is there a high amount of thought put into the title of your latest blog post or your social media posting, but the image you use along with it is the second most important aspect you need to consider if you wish to grab your reader’s (or potential client’s) attention.
If you don’t take photographs for your own blog or business then you understand how important stock photography is to create captivating visuals for your brand.
Even more so, it is important to know exactly how you can benefit from them so that you get the most out of each and every image and why it is necessary to know the various ways you can use stock photos for your blog.
15 Ways You Can Use One Stock Photo – CLICK TO TWEET
1. Blog Post Featured Image/Pinterest Pin
The very first way you should use a stock photo is for your featured blog post image/Pinterest pin. Now this could be seen as 2 different ways to use stock photos, but my featured image is always my Pinterest pin for 2 reasons:
ONE – I have a WordPress theme that allows it.
TWO – It saves me time.
Once you decide the type of Pinterest pin format that works best for you, use your stock photo as a background image in order to make the pin more visually appealing like the examples below:
2. Pinterest Board Board Cover Image
You can give your Pinterest account a polished and cohesive look by branding your pinterest board covers with stock photography.
With the help of Canva you can upload any stock photo and add a layer of text in order to name each of your boards so that anyone who happens to come across your Pinterest profile can easily see the type of content you curate and therefore quickly make the decision of whether or not to follow you.
The minute I did this, my following started to increase rapidly. I suggest you do it too.
3. Facebook Fan Page Header –
When sharing content from all of your social media accounts you want to make sure that all profiles look cohesive and branded. This way, no matter how you attract a potential fan and/or paying client, they will always know that the profile they are looking at is indeed yours.
Create a captivating image with information about your site or a captivating call to action and use stock photography to add a level of professionalism and even drama to get your message across.
4. Twitter Header
This is the same concept as above, only this is for Twitter. I would keep both image the same or fairly similar. Make sure to include a description or call to action as well.
Meera Kothand has a great example of a custom Twitter header using the power of stock photography and a call to action:
5. Instagram Posts
Seriously, the more you hang around on Instagram the more you see those perfectly curated and pretty feeds. If you want to use stock photography for anything, this would be the place to use it.
Not only will it give you an endless amount of content to post, but it will also create a captivating feed that will entice others to follow and interact with you and your account.
You can use them in between quotes or just have a feed full of them. Whichever your style, just be sure to stay consistent with your brand.
6. Break Within Your Blog Post
Today, blog posts are getting longer and longer and sometimes when your content is full of information with little to no images, it may get hard for readers to stay focused (their eyes may just glaze over…. you don’t want that).
So a great way to break up the wordiness is to include horizontal images that break up the post.
Bonus tip! If you’re an affiliate for any stock photography sites, link that “break” image to your affiliate link and if anyone on your site clicks on that image, it takes them to that site and the cookie is automatically set up, so if they make a purchase in the future, it can be tracked back to you. Oh yeah!
See what I did there?
7. Sidebar Images
Use images to create attention to opt-ins, popular blog posts or even affiliate products that you recommend on your site. If you look to the upper right of this page, I created one so that people can opt-in to my Ultimate Blog Post Checklist and then enter my Facebook group for bloggers and business owners.
Do you have a sale or special event that you wish to grab attention to? Use a stock photo above your content or even over your blog header to get your readers’ attention the minute they land on your site.
You can even use it as a section divider within a blog post, like I did here. It works great when you wish to group sections of your blog posts for roundups.
9. Email Headers
Make your newsletters stand out from the rest by including a fancy header that allows you to look more professional. It not only gives them a more polished look, but it will show your subscribers that you have taken the time to not only create an informative experience, but one that is also visually appealing.
In addition, if you have fans that have subscribed to more than one opt-in (or email sequence) it can help them keep track of which email belongs to which type of content.
Here’s an example of one of my email headers (Yep! You guessed it, I have several)
10. Facebook Threads in Groups
Have a Facebook group?
Of course you do.
Use stock images to grab your members’ attention during daily interaction threads. Make sure they go with your brand or topic and customize them with your daily prompt. Easy peasy!
11. eBook Covers
If you are currently writing or planning on writing an eBook, a great way to make it look even more appealing it to use a stock image. I love Abby’s Building a Framework eBook cover. It’s sleek and polished. The colors from the image and the font’s gold foil go so well together.
*Keep in mind that some images do require an extended license when using them for items like eBooks that you plan on selling online, so make sure to check the terms & conditions of each stock provider.
12. Presentation Slides
I use stock images for the backgrounds of all my video tutorials. Even if you don’t use them during your teaching portion of the video – perhaps you are screensharing most of the time – they are still great for your thumbnails, and your first and last slides.
The slide below is to one of my training videos inside my Posh Stock Membership site.
13. Landing Page Backgrounds
Another way you can use a stock photo is for a landing page. Since the objective of a landing is to gather an email, then make the offer even more visually appealing with a well placed and relevant stock image that emphasizes your brand.
14. Mock ups
Whether you are running a promotion or wish to highlight a product or service, you can use stock images within (or behind) your mock-ups. I use a computer monitor for The Boss Video Vault and I use one of my stock images within it to make it more eye-catching.
15. Facebook Post
And last, but not least is the Facebook post. It’s hard to get attention on Facebook these days, but with a great image, attention-grabbing title and incentive to opt-in, your chances of people clicking on your link will increase drastically.
Related: Facebook Strategies Worth Sharing
So, now that you know how to use them, you may be wondering where to find good stock images. I gotcha covered there too!
HOW TO USE STOCK PHOTOS FOR YOUR BLOG PLUS FREE STOCK IMAGES – CLICK TO TWEET
Of course, you can grab great stock images right here! Claim 10 images right now completely free and get more every month sent right to your inbox.
So there you have it! 15 ways to use stock photography and some free images to get you started!
If I missed any other ways that you use them, do tell!
Now get out there and be a BOSS!