Social Media (sigh)…. For bloggers and online business owners it can be a love-hate relationship. While social media draws in many benefits to bloggers and online business owners, it has one BIG negative drawback.
It’s a total TIME-SUCK.
How to Post to 4 Social Media Profiles with Just One Click – Click to Tweet
Let’s face it, blogging alone can be a full-time job. And if you are truly serious about your blog or biz, you are doing much more than just writing. It takes time research your niche and study what is generating the most buzz. Then you need to plan your content, create your content (whether that is blog content, video or even actual products), and brand your content so you maintain a consistent identity across all of your platforms.
Once that is complete you need to schedule your content to post and then share it. And you guessed where! On social media.
As a blogger and online biz owner you know that social media is crucial to your business.
- For one, it’s free to use and it gives you access to millions of people all over the world that you would otherwise not have any access to.
- Two, it is a traffic generator and when used properly it can propel a vast amount of interested readers to your website.
- And three, it gives you an online presence outside of your small piece of real estate on the internet. Exposure is key. You want people to learn about you, know your name, what you blog about or what products you sell. They want to see your face so that they can start generating trust and eventually come to have an online relationship with you.
Bottom line, a strong social media presence is essential. You need to have your profiles set up with consistent and professional looking pictures. Your blog or biz URL should always be properly displayed on all profiles – easily accessible no matter what social media platform you are using.
We will be talking about Facebook, Instagram, Twitter and Pinterest, simply because they are the more popular among bloggers, but don’t forget there are other platforms like Google+, Periscope, Linkedin etc. (I just don’t really use those because 4 social media profiles for 2 blogs is a lot to handle on my own).
- Make sure to display your logo or website name in the header.
- Use a good picture for your profile.
- Make sure you write a brief, but interesting description in your small bio and that your website URL is clearly visible.
Then, make sure you cross promote your social media profiles as well:
- On my Facebook page you can see that I also make sure to include my other social media profiles underneath the same image I used on my Twitter account from above.
- My logo is again front and center on my header. I even have a call-to-action so that people can join my Facebook community and use the button to send them directly to the specific page I want them to go. This is a perfect opportunity to send them to a landing page where they can opt-in for a content upgrade and get onto your email list.
- Also make sure to fill out your ABOUT section on your Facebook Page. Include a brief description and then add your website URL here. Now you have 2 different places to utilize as traffic generators and they don’t even have to go to the same place. Then, after a while you can check to see which one works better and adjust your strategy.
Related Post: How to add 100 Members to your Facebook Group in 7 Days.
On Instagram, I have done the same thing:
- I use the same image for my Instagram profile as all my other social media sites.
- My main website page or specific URL is front and center.
- I always make sure to include a similar bio as my other profiles with a call-to-action. The key here is that no matter what social media profile a potential client lands on, they know who you are, what you offer and where to go to get more information. Every social media “guru” out there will tell you this.
The same thing even goes for Pinterest:
- Make sure you use that same image again (consistency is key, seeing a pattern yet?)
- Include a great bio with another (or the same) call-to-action. Beth Anne of Brilliant Business Moms calls the bio section “prime real estate” so you need to take advantage of that space.
- Pinterest has changed! Use the new large scrolling board feature to highlight your blog/site specific board and any other high re-pin generating boards that you have on your profile.
- Make sure to add keywords to your profile name so that visitors can see exactly what your site is about as well.
Related: Try this FREE course to get you started the right way on Pinterest.
Related: Brilliant Pin Promotion – the best course out there for Pinterest!
Related: Want to boost your traffic from Pinterest? Check out Find Your Tribe Online by Jenn Snyder.
While that is a lot of front-loading, the best part about setting up your profiles properly is that once you do, they will work for you on auto-pilot saving you a ton of time in the long run. Which is one of that many things Katherine Sullivan from Marketing Solved shares when you decide to go social for your blog or business.
And now you are probably thinking… “That’s great Yami, but now I have 4 more things to keep track of.”
Well, lucky for you. I have 3 solutions that you can apply right away to save you time and I even have a STEP-by-STEP video below to show you exactly how I connect my profiles so that I can post to 4 social media profiles with just one click (all from my phone).
The first time-saver is Buffer. You can create an account completely free and use this platform to set up tweets, posts to Facebook pages or even groups. You can schedule Instagram posts and even schedule your pins for Pinterest ahead of time.
It is what I use to schedule all of my tweets and Facebook group threads. I set them up ahead of time and try to keep them filled before the content runs out. It takes no more than 5 -10 minutes to do and makes my life a whole lot easier.
One of the benefits is that it gives you analytical data to study. It prompts you when a tweet is gaining traction and even suggests optimal posting times for your social media profiles based on the data it receives.
There are plans you can upgrade to, but you can preschedule your posts and even get analytical data for FREE!
The second thing you want to do is get on Boardbooster and create pinning campaigns for your blog posts. You can get up to 100 pins for FREE every month. Right now I am paying for the $5 upgrade where you get 500 pins to Pinterest per month and it has given me great results. I spend less time on Pinterest while the app pins on Pinterest for me.
***Boardbooster has many features to help with your Pinterest strategy and it’s one of the many things I learned in Brilliant Pin Promotion by Beth Anne who is just awesome and really goes in depth with all of her strategies.***
Tailwind is another great option as a pin scheduler, only it is a little more complex.
If you are just starting out with your blog, I would say start with the free version, however, if you have been blogging for a while and need to boost traffic, increase your following or would like to have your pins gain some serious momentum, then upgrading to the next level will be the best thing to do.
Basically, you pick the board (most likely your blog or biz board) that you want to pin from and create a schedule so that Boardbooster can pin those pins to other boards, preferably group boards ( like my Girlboss Bloggers Group Board) so that it can reach other pinners’ audiences giving your blog or biz more exposure.
Once you set this up, it continues on auto-pilot. And when you create a new blog post, all you have to do is pin it to your board like you would normally do, and Boardbooster will handle the repining for you.
Related Post: How to get your blog posts shared
And finally the third thing you need to do is create an account with IFTTT and start creating recipes, now referred to as applets.
Basically, what IFTTT means is “If this, then that” so what this website does is create “chain reactions” AKA applets (they used to be called recipes) so that when you do something on one social media platform, it sends a message to IFTTT to do something else automatically as a result.
This is part of the equation that I use to post to all 4 of my social media platforms with just one click. And here is exactly how I do it all step-by-step. Some people prefer more simple methods of connecting their social media platforms, others prefer more complicated ones. Whether or not you use my exact strategies or decide on tweaking, adding or subtracting is completely up to you.
You will find as I have, that as time goes by, you will learn what you need for your blog or biz so tweaks will happen along the way. What works great today, may not be the case tomorrow as social media is ever-changing! For example IFTTT may come up with new Applets or there is a “hot” new social media profile you can connect to.
How to Post to 4 Social Media Profiles with Just One Click – Click to Tweet
Related Post: 24 Things You Should Do Every Time You Write a Blog Post
I hope this helps save you some time on social media! Do you have any applets that have made your life easier? I am always tweaking my strategies and would love to hear about them below.
P.P.S. Don’t forget to PIN!