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So in my Facebook group I have a weekly thread called “Ask Us Tuesday!” where my members can ask a question or request feedback on anything blogging or business related. I was recently asked to check out an opt-in (aka content upgrade) to see why it wasn’t converting.
The opt-in was actually a good opt-in and something many bloggers would be interested in, in order to make their blogging efforts a little easier.
As soon as I went to the site, I noticed the reason why it was not converting so I thought I would share in my latest post what I found.
Sometimes it is not the Opt-In that’s the problem, but where you put it.
This blogger only had the one opt-in, in one place on the blog.
The opt-in was placed at the top of the homepage and nowhere else.
You might think, well everyone should be able to see THAT!
But the issue is that not everyone is checking out your homepage.
Plain and simple, if you are like me and happen to see an interesting pin on Pinterest you will more than likely click on the image, read the post, and then leave.
If your opt-in is in the homepage, then guess what!? I never saw it, no matter how good it may be. Which means no conversion for you.
Where To Add Your Opt-in to Boost Your Email List – Click to TWEET
It doesn’t mean you shouldn’t put it on your homepage…. as a matter of fact that should be one of the places you do place it. As a good rule of thumb a great place to include it is underneath your header image or even as a call to action with a button over your header image.
That way anyone coming across your site will see it BAM! Right there front and center.
But there are more places to add your content upgrade that are a little more critical and can have a bigger impact.
Where To Add Your Opt-in to Boost Your Email List:
Another great place to include an opt-in is at the very top of your blog in an announcement bar like that of Hellobar. This is perfect because it shows up on every page your readers land on. It’s as simple as adding a little bit of code to your WordPress footer and then activating a new bar to show up whenever you have something to share.
You can use your brand colors or change the colors of the bar to something different to make it more eye-catching.
I wouldn’t’ use it all the time though as it may detract from your reader’s experience if there is always something constantly there.
But consider this… the Hellobar is great when you are running a sale or promoting a product for a certain period of time. The app will provide you with analytics as well so that you can see how well it converts during the time it’s up.
While these are not always the top converting, it doesn’t hurt to add your opt-in offer there. If someone goes directly to a particular blog post then the opt-in may catch their eye as they are scrolling down and reading (while they are on their PC).
I would make these long/tall so that they stay in view a little longer and always use great stock images so that they can capture more interest.
The one thing about the sidebar that can hurt is that you don’t see them on mobile since most website themes have mobile versions.
Which leads me to my next option.
Always include your content upgrade within and/or at the end of your blog posts.
Because of the two issues mentioned beforehand, you will want to have your opt-ins in your blog post in case those other areas are missed.
Your blog posts are what’s bringing you your traffic therefore more eyes will be on them so you need to include them where appropriate.
Keep in mind also that most people don’t make it to the end of your blog posts, unless it’s super awesome content like this 😉, so it is always good to highlight it at least halfway through, but only when relevant.
You can either embed the form from your email marketing service. I use Convertkit for my forms on this site. Or add an image that takes them to a landing page (discussed further below).
This is a great place to add it as well especially if your content upgrade doesn’t go with your current blog post. If your reader manages to make it to the end of your post, it will still be there giving them an opportunity to download your awesome content anyways.
Plus, the great thing about the footer is that it will always show up on either blog posts or pages (unless you specify it not to). This way if you forget to add it in when you write your content, it will show up automatically at the end anyways… so it kinda works like a safety net of sorts.
About Me Page
Occasionally your blog posts will peak the interest of your reader and they will want to find out more about who you are. Always include an opt-in on your About Me page.
If they read your bio and like who you are and what you are all about they will be more likely to want to get more information from you. The About Me page is where you wan to gain trust and showcase your expertise and it may be just what they need in order to be convinced to give you their email address.
BONUS: this is actually great for Brands trying to check you out as well.
Ponder this. If a brand is considering working with you and they check out your blog and About Me page and then they see your opt-in, they may download it themselves right then and there to see how good your content is.
Make it EASY for them!
Because, let’s say your opt-in knocks it out of the park, then it may just very well be the final thing that helps you land that sponsorship. Something to think about….
Okay before you get upset with me, hear me out. I DON’T like pop-ups right when you enter a site. Bleh!
Seriously, a pop-up that pops up right when you enter a website makes me want to leave the site as soon as it does… and I usually do! You don’t want this as it will hurt your bounce rate significantly.
Now, a pop-up that serves as a reminder as they are leaving your site, in my opinion, doesn’t hurt.
Think about it, if they are leaving your site and might have missed ALL the other places you placed your opt-in, this is your Hail Mary and you might catch them before they leave, if your opt-in offer is truly valuable to them.
If they just close out and leave anyways, you didn’t lose out on anything cause they were already on their way out, but at least you tried!
So if you have a pop-up that pops up at the beginning, change it right away.
Ambitionally has a great one that you can even use for free.
7. Landing Page
Lastly, you want to give your opt-in its very own landing page. But don’t invest in anything expensive (you won’t need it). I use Thrive Themes to create my own landing pages on my site that convert on a daily basis. You buy the plugin and use the Thrive Architect’s drag & drop feature to create them in no time. Plus they have so many pre-made and tested templates that already convert so you won’t feel overwhelmed.
In addition they have a Beginner’s guide to landing pages you can check out!
Doing this will increase the chance of conversions since the only option you give your readers on a landing page is to subscribe. Make sure there are no footers, no sidebar and no pop-ups on this page like this one for example.
Keep the page simple and showcase what you have to offer and why they should subscribe.
Where To Add Your Opt-in to Boost Your Email List – Click to TWEET
I would recommend to try a couple of these out at first if you only have one opt-in. You don’t want your readers bombarded about the same thing everywhere they go.
Try out a couple of spots and see how it goes.
If you have more than one opt-in then try out different combinations to see which ones convert better and where.
I hope this helps you out with getting more conversions and if you have any tips on where your opt-ins convert best for you, I would love to know below!